Pradeep Chona is a second-generation entrepreneur who catapulted his family’s homegrown ice cream business to new heights. He perfected the iconic recipe, ushering in a new era of modernisation through manufacturing efficiency, all the while maintaining the topnotch quality that the brand has been associated with. He took the brand from one city to several cities in the state of Gujarat. He envisioned that ice creams are best had after a taste of authentic Indian food, thus conceptualising and opening restaurants across Gujarat. His unflinching focus on quality ingredients and his no-shortcuts approach to work mean that his businesses inherently carry integrity, innovation and ingenuity.